The Amazon Rainforest: Why It Matters

The Amazon Rainforest: Why It Matters

12th Dec 2023

The Amazon Rainforest stands as an irreplaceable treasure of huge ecological significance. As the largest tropical rainforest on the planet, it encompasses 6.7 million square kilometres, covering roughly 40% of the South American continent. According to Amazon Conservation, ‘the Amazon’s forests and waters make it the most important terrestrial biome on the planet’ with 100 new species discovered there each year, as well as playing a crucial role as a climate regulator as our planet continues to get hotter and drier.

Understanding and valuing the Amazon Rainforest for its global significance is pivotal. Every action taken to protect and preserve this natural wonder contributes to the well-being of the planet and all its inhabitants.

Biodiversity Hub

amazon rainforest biodiversity

One of the most vital aspects of the Amazon Rainforest is its unparalleled biodiversity. Over 3 million species call the rainforest their home making it a biological treasure trove. Its richness in biodiversity doesn’t just support life within its confines but also plays a crucial role in sustaining the global ecosystem. Here’s how:

Climate Regulation

Tropical rainforests are often referred to as the "lungs of the Earth” due to the pivotal role they play in the global climate system. Its vast expanse of trees and vegetation act as a carbon sink, absorbing significant amounts of carbon dioxide from the atmosphere that is then released back into the atmosphere when the trees are cut and burned. According to National Geographic, the Amazon rainforest absorbs 30% less carbon dioxide than it did in the 1990s because of deforestation. This is having a critical impact on climate change, which is why it’s imperative that action is taken to restore the Amazon rainforest back to full health.

Water Cycle and Climate

The trees in the Amazon suck water up through their roots and release it through their leaves. According to Amazon Aid, one tree alone can lift approximately 100 gallons of water out of the ground and release it into the atmosphere every single day. This creates clouds that contribute to rainfall not only in the region but also far beyond. This water cycle regulates rainfall patterns and provides moisture for agriculture and urban water reserves in South America.

Cultural & Economical Significance

Beyond its ecological value, the Amazon Rainforest supports the economy and the many indigenous communities it’s home to. These communities have coexisted with the rainforest for centuries, deriving their sustenance and cultural identity from this biodiverse ecosystem. Preserving the Amazon means safeguarding the livelihoods and heritage of these indigenous groups.

amazon rainforest indigenous community

On top of that, the Amazon plays an important part in the local economy. In May 2023, it was announced that Brazil faced losses of $317 billion per year if deforestation continues. According to Nature, the Amazon rainforest contributes massively to the economy through ‘food production (Brazil nut), raw material provision (rubber and timber), greenhouse gas mitigation (CO2 emissions) and climate regulation’ which have all decreased in recent years due to deforestation.

Challenges and Conservation

The Amazon forests absorb a whopping 2 billion tons of CO2 each year, proving that this remarkable expanse of greenery is not merely a collection of trees but a powerhouse of ecological, cultural and global importance. However, despite its critical importance, the Amazon Rainforest faces unprecedented challenges, including deforestation, illegal logging, agricultural expansion and climate change. These threats endanger not just the forest itself but the stability of our planet's ecosystems. It’s therefore vital that conservation work is done to ensure that its health doesn’t decline.

It’s through projects and organisations such as One Tree Planted that this work can be carried out, and we’re proud to support the cause by planting one tree for every 1000 boxes we produce.

reforestation amazon


The work involved with planting trees goes beyond dropping a seed in the ground. One Tree Planted ensures the proper procedures are followed for a positive social and environmental impact. This includes ‘assessing the current condition of the land and land use, knowing which local species will work best, having the infrastructure and support to scale seedling production at nurseries, developing a solid pre, during, and post-planting plan, and ensuring that local staff and volunteers are on board’.

The benefits associated with reforestation are immense and the work One Tree Planted does is incredibly important in saving the Amazon Rainforest and in creating a sustainable future.

Efforts towards conservation and sustainable practices are crucial. Supporting initiatives that promote responsible forestry and raising awareness about the significance of the Amazon Rainforest are vital steps in ensuring its preservation for generations to come. The Amazon Rainforest is not merely a geographical entity; it's a global heritage that impacts the planet's health and well-being. Its conservation is a collective responsibility for humanity which is why our partnership with One Tree Planted is at the heart of everything we do here at ASC Direct.

Let's stand united in safeguarding the Amazon Rainforest for a sustainable and thriving future.