Boosting Brand Image: How Unique Cardboard Box Varieties Can Set Your Business Apart

Packaging is not just a necessity but is a representative of your brand. Unique packaging makes your products stand out and instantly recognisable. By opting to invest a little more time and money into your packaging design, you can give your customers an unboxing experience that is worlds apart from your competitors. Your packaging is the first thing a customer will see and therefore communicates what’s inside. A professional and unique design can give customers confidence in your products and your brand, increasing the chances of a repurchase.

There are a multitude of ways businesses can spruce up their packaging, taking it from a standard cardboard box to something that is a joy for your customers to receive and open. By adopting the below techniques and adding some variety to your packaging, you can boost your brand image and thus increase customer loyalty.

Unique Ideas for Packaging

Having a variety of cardboard boxes in stock that are unique to your products can be a great way to build your brand. Variety doesn’t have to mean hundreds of different styles, but it does mean adapting to suit your audience, product and brand. Here are some examples of unique cardboard box ideas to get you started:

Colourful Packaging

Humans are visual creatures. We’re attracted to eye-catching designs and packaging that looks different to others. Changing the colour of your cardboard box from the standard brown or white might seem like the easy way out, but it’s actually incredibly effective. Colour can trigger all our senses and set off emotional responses that will make your brand memorable. Food packaging is a great example of this. Food and drink businesses know exactly how to tantalise taste buds by using colourful packaging.

Think of the bright orange associated with Fanta or the red and yellow of McDonald's that resembles their famous fries and red sauce. Use your packaging to not only show off your brand colours but to also set off those responses in your customers that they can only associate with your brand and your products.

Personalised Boxes

Personalisation is not just a communication method but also a great marketing tool. If designed effectively, your packaging design can include some personalisation elements that will make your customers feel special and valued. This doesn’t have to be complicated either, even just including their name on the packaging can be a great way to build your relationship with them.

A simple ‘Hello’ and their name as they unbox their product is a wonderful way to keep your customer engaged and happy. They are also more likely to share their unboxing experience across social media and therefore increase your brand awareness. If the costs are too high for producing individual personalised boxes, including a QR code with a generic thank you message is another easy win.

Boost Awareness

Influencer marketing is fast becoming a great way to boost awareness of your brand. You can encourage this naturally by including your social media handles on the top of your box, or even on the opening for an innovative reveal and unboxing experience. This encourages tagging by the person uploading the video and also allows others watching to easily find your social media channels. This is an effective addition to your packaging, particularly if you sell via marketplaces and the customer hasn’t purchased from you before. It’s simple but increases your visibility and potential to reach new customers.

Presentation

Another example of mixing up your packaging to boost your brand image is to think about how your products are presented, particularly when being unboxed. Most retail businesses don’t just sell one product, so it’s important to think about how you can change up your boxes to not only protect those individual products but also make unboxing them an exciting experience.

One way you could do this is to create inserts for your products so they fit snugly inside the cardboard box. Another way is to adapt your messaging to suit that category of product, such as including instructions on how to use it. By making the presentation more unique to your product offering, you’ll have customers wanting to order more from your range.

In Summary

Your packaging should compliment your brand. It should work alongside your website, your social media channels and other marketing materials to reinforce your brand identity. By having a variety of cardboard boxes in stock, you’ll ensure your customers are kept engaged and more likely to make a repeat purchase. If you’re looking for a new cardboard box manufacturer who can help you boost your brand image across your packaging, get in touch with our team today.