Five easy ways to improve packaging sustainability

As sustainability becomes an ever more critical concern, packaging buyers are under increasing pressure to make environmentally responsible choices. The good news is that there are simple product packaging choices available to reduce environmental impact without compromising on quality or performance. Below we highlight products and processes that will help improve the sustainability of your packaging.

1. Use Paper Void Fill

Void fill options can often be plastic, foam or polystyrene but consider using recycled paper. Available on rolls, void fill is recyclable, biodegradable, and sourced from renewable materials, making it an eco-friendly alternative to plastic-based options. It provides excellent cushioning to protect goods during transit, reducing the risk of damage and returns. Additionally, paper void fill is lightweight and easy to use, helping to control shipping costs and streamline packing processes while supporting your company’s environmental commitments. 

2. Use Recycled Product Wrapping

When wrapping delicate items, like glassware, art or ceramics, consider using expandable paper wrapping material. The flexible honeycomb structure conforms to the shape of your product and doesn’t require tape or adhesives. Each item is cushioned and protected making sure they arrive in pristine condition. When customers receive their items, they can see the products have been carefully and sustainably wrapped and appreciate the care taken with the packaging. 

3. Use Paper tape

Paper tape offers a sustainable alternative to traditional plastic tapes for sealing boxes in business operations. Made from renewable sources and fully recyclable, paper tape aligns with environmental commitments by reducing reliance on single-use plastics. It provides strong adhesion and secure closure, ensuring packages remain intact during transit. Switching to paper tape not only supports your company’s green credentials, but also simplifies recycling for end users, as the tape can be recycled alongside cardboard packaging.

4. Use Right-Sized Packaging

Design plays a pivotal role in sustainability. Designing specifically with your product in mind means ensuring that each box is engineered to minimise material usage while maximising performance. Efficient design means using the right board grade and fluting for the product’s weight and fragility, avoiding over-specification which leads to unnecessary waste and higher carbon emissions.

Furthermore, clever structural design can reduce the need for additional protective materials. Features like integrated inserts, dividers, and tailored fitments can protect products effectively while keeping the packaging fully recyclable. It’s important to speak to your manufacturer’s design team to review packaging samples and explore opportunities to reduce material usage without compromising on protection or branding.

 

5. Communicate your use of sustainable corrugated packaging

It’s really important to let your customers know your packaging is made of recycled material and is fully recyclable. Print clear messages and logos on to your boxes highlighting your use of recycled corrugated packaging. Incorporate eco-friendly icons and concise phrases like “Please recycle this box” or “Sustainably sourced packaging.” This not only informs customers of your sustainability efforts but also encourages responsible disposal. Ensure the messaging is placed prominently, such as on the outer flaps, so it’s immediately noticeable upon delivery, reinforcing your environmental commitment.

 

Improving packaging sustainability doesn’t have to be complicated. By focusing on some quick wins and using recycled and renewable materials with optimised packaging design, you can make a real difference. As a corrugated packaging manufacturer, we’re committed to supporting our customers with practical, effective solutions that drive environmental responsibility. Talk to us now about new ways we can help you improve the sustainability of your packaging.

 

 

 

James Palfrey-Smith is the General Manager at ASC Direct with extensive experience in both operations and sales. James is passionate about solving packaging problems, delivering fast customer support, and building lasting relationships. Outside of work, he enjoys outdoor activities like hiking and skiing. A fan of real ale and business podcasts, he continuously seeks personal and professional growth. 

Find James on  Linkedin 

Find out more about James