Box of the Month: Using outstanding printing for striking results!

It’s essential to use every opportunity to impress your customers and one of the simplest ways to do this is to print on your packaging. The featured box this month uses excellent printing quality to showcase the product, build brand and bring a sense of quality and fun to the product through its packaging. 

Your packaging is part of your marketing 

You have to use packaging to protect your products so why not make it engaging and impressive?

Our Box of the Month uses print to immediately convey the contents in an exciting way to make the unboxing highly anticipated. There are multiple ways to use print on packaging - it can include promotional messages, QR codes, social media details, website information, or seasonal campaigns directly on the packaging. In fact, we recently wrote about the value of using 2D barcodes.

These printed elements encourage customers to engage with the brand and product beyond the initial purchase and can make the purchase memorable and drive repeat business. Corrugated packaging essentially becomes a cost-effective advertising medium reaching customers when they’re directly interacting with the product. 

Enhance your customer experience 

The high-quality print enhances the overall customer experience. Customers are looking forward to their product arriving and this kind of printing shows care and consideration and makes the experience extra special. 

Well-designed packaging creates a sense of professionalism and quality before the product is even opened. Attractive printed graphics and messaging contribute to the growing trend of the "unboxing experience," encouraging customers to share their purchases on social media. This user-generated content provides valuable organic marketing and can significantly increase brand visibility. 

Strengthen brand recognition 

One of the most significant advantages of printed corrugated packaging is enhanced brand recognition. Every package serves as a touchpoint between a business and its customers. By printing company logos, brand colours, slogans, and graphics directly onto corrugated boxes, businesses can create a consistent and professional appearance that reinforces their brand identity. This is important in ecommerce where the packaging is sometimes the first physical interaction a customer has with a brand, but it is equally important across other sectors, where branding and clarity of information are important.  

Improving communication and efficiency 

Printed corrugated boxes can clearly display information that is useful for your customers. That can include handling instructions, information about recycling or sustainability, product specifications, safety warnings, and barcodes. This helps streamline logistics and warehouse operations and ensures that products are handled correctly throughout the supply chain. Clear, durable print reduces the risk of confusion, improves operational efficiency, and supports regulatory compliance where required. 

Supporting sustainable packaging 

As consumers become increasingly environmentally conscious, businesses need packaging solutions that align with sustainability goals. Corrugated packaging is widely recyclable and often manufactured from recycled materials. By printing directly onto the box, companies can eliminate the need for additional labels, inserts, or plastic packaging components, reducing waste and simplifying the recycling process.  

Advances in print technology 

As can be seen with our Box of the Month, print technology is ever improving and great quality is now easily available. A beautiful, detailed design can be included, enhancing your product, your brand and showing customers how much you care. 

As competition continues to increase across retail and e-commerce markets, printed corrugated packaging offers businesses a simple, practical way to differentiate themselves. It combines product protection with branding, communication, sustainability, and marketing in a single solution. By investing in printed corrugated packaging, companies can create stronger customer connections, improve operational efficiency, and enhance the perceived value of their products, making packaging an essential part of their overall business strategy.  

 

James Palfrey-Smith is the General Manager at ASC Direct with extensive experience in both operations and sales. James is passionate about solving packaging problems, delivering fast customer support, and building lasting relationships. Outside of work, he enjoys outdoor activities like hiking and skiing. A fan of real ale and business podcasts, he continuously seeks personal and professional growth. 

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