​ASC Direct Race to Combat Climate Crisis With Mermaid Atlantic Sponsorship

22nd Jun 2022

We’re proud to announce that we are sponsoring Mermaid Atlantic as they compete in the Talisker Whisky Atlantic Challenge 2023, rowing to raise awareness of the preservation of ocean habitats.

As a business, we aim to be as eco-friendly as possible. Our commitment to sustainability stretches from aiding reforestation with our One Tree Planted partnership to this new, exciting sponsorship that aims to raise funds for marine-focused environmental charities.

The Big Race

Mermaid Atlantic are three friends with a passion for the environment who are heading out on an incredible journey across the Atlantic in order to raise awareness of the impact of waste items on the ocean, as well as how seagrass can play a huge part in combating the climate crisis.

Mindful of their impact on the environment, they will be calculating and offsetting their carbon footprint through blue carbon credits.

The race itself will be a mentally and physically gruelling adventure as the team aim to journey from La Gomera in the Canary Islands to Antigua in just 35 days.

We’re incredibly proud of the Mermaid Atlantic team for embarking on the ‘world’s toughest row’ for such a great cause - sponsoring them was a no-brainer.

In a bid to be as eco-conscious as possible, ASC Direct will continue to support environmental causes and find ways to ensure our customers receive high-quality products that are also sustainable.