Plastic Free July: A chance to review your business’s use of single use plastic packaging

Plastic Free July is more than a global movement—it’s a call to action for businesses to lead the charge in reducing single-use plastics and embracing sustainable alternatives. This month presents a unique opportunity to reassess environmental impact, meet growing consumer demand for eco-conscious practices, and strengthen brand reputation.

What is Plastic Free July?

Plastic Free July began in 2011 and has since grown into a worldwide campaign involving millions of participants in over 190 countries. Its goal is simple yet ambitious: to help individuals and organisations reduce their reliance on single-use plastics. For businesses, this translates into examining everyday operations—from supply chain logistics to packaging materials—and identifying opportunities for meaningful change.

The Rising Demand for Sustainable Packaging

Corrugated packaging is naturally aligned with the principles of Plastic Free July. It's biodegradable, made from recycled content, and widely recyclable with household waste collection. For businesses already using corrugated materials, this is a strong foundation to build upon. Here are a few strategies to align your packaging practices with the goals of Plastic Free July:

• Further reduce any plastic components: Replace plastic fillers, liners, or window films with paper-based alternatives. Innovative fitments provide equal protection without compromising recyclability.

Have you considered replacing plastic tape with a paper-based alternative?  

• Right-size packaging: Oversized packaging often requires extra filler, which can lead to unnecessary plastic use. Investing in custom-sized corrugated boxes reduces material waste and shipping costs and enhances sustainability.
• Design for recyclability: Ensure all packaging elements, including labels, adhesives, and tapes, are recyclable. This will help to ensure the entire package can easily be placed into the recycling stream.

Check out our Biodegradable Void-fill

• Communicate your commitment: Use your packaging to tell your sustainability story. A simple printed message explaining your efforts to eliminate plastic can resonate with customers and set your brand apart.

Business Benefits of Going Plastic-Free

Reducing plastic not only benefits the environment—it also makes business sense. Adopting more sustainable practices can lead to:

Stronger brand loyalty: Eco-conscious customers are more likely to support brands that reflect their values.

Improved regulatory readiness: With legislation increasingly encouraging environmental best practice, early action helps future-proof your business.

Operational efficiencies: Sustainable packaging can reduce storage space, shipping weight, and total costs over time.

Plastic Free July is an ideal catalyst for businesses to evaluate and improve their environmental footprint. By eliminating plastic from your packaging processes, you’re not just complying with a trend—you’re participating in a global movement that rewards innovation, responsibility, and leadership. The packaging you choose sends a message. This July, make sure it says you care about the planet.

James Palfrey-Smith is the Commercial Manager at ASC Direct with extensive experience in both operations and sales. James is passionate about solving packaging problems, delivering fast customer support, and building lasting relationships. Outside of work, he enjoys outdoor activities like hiking and skiing. A fan of real ale and business podcasts, he continuously seeks personal and professional growth. 

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