Did you know…how to stand out from the crowd?

In a competitive market, you want to be doing everything you can to draw attention to the quality and availability of your products. So how do you stand out from the crowd, be noticed and make it easy for customers to see and buy your products?

One way is to use your packaging as an integral part of your marketing campaign, creating a visual appeal to connect with your customers and make it easy for them to purchase. There are three golden rules to follow to cover the most important aspects of stand out packaging. 

• Make the pack appealing
• Protection is essential
• Be sustainable

1. Make the pack appealing

Using the abiilty to print on your packaging, lets you add a visual appeal for new and existing customers. Shown below, this pack used a simple design for a fun and retro feel. The design of a cassette tape appeals to both the demographic who will remember using cassette tapes and those who value its retro feel. Using this image immediately draws people to check out what the pack is about.

Printing on packaging ensures customers see the information exactly when they need it—at the moment of unboxing or handling the product. We’ve written about using QR codes (Using QR Codes to enhance your corrugated packaging) which can further bridge the gap between physical and digital, guiding customers to tutorials, reorders, or special offers with minimal friction.

2. Protection is essential

Using right sized packaging ensures the correct level of protection and cushioning needed for safe storage and transport. Coupled with the right material choice, this box was strong enough to hold the product safely but light enough not to add unnecessary weight or cost to the pack.

The pack shown includes four cans plus a smaller glass as part of a gift set. With something fragile, it is even more important to make sure all of the items were secured, so we used an internal fitment to hold the items in place. This kept everything cushioned and protected with the minimal amount of additional material.

3. Be sustainable

It’s a default now to be as sustainable as possible and that is made much simpler by using corrugated packaging. The board uses recycled material in its production and is widely recycled in household waste. Using FSC® material means there is a chain of custody in place to track the material back to a sustainably managed forest improving your environmental impact.

Standing out from the crowd is vital and using your packaging to do this is a really practical, cost-effective way to differentiate your brand, make buying easier for customers and increase brand loyalty. By combining protection, promotion, and information in one solution, businesses can create packaging that works harder, sells smarter, and leaves a lasting impression long after the box is opened.

Let us help solve your packaging queries, call our friendly team on 0800 0731 126

 

James Palfrey-Smith is the General Manager at ASC Direct with extensive experience in both operations and sales. James is passionate about solving packaging problems, delivering fast customer support, and building lasting relationships. Outside of work, he enjoys outdoor activities like hiking and skiing. A fan of real ale and business podcasts, he continuously seeks personal and professional growth. 

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