Three years supporting a local school Breakfast Club

In May 2023 ASC Direct began providing a monthly donation to a local school Breakfast Club, and three years later we are still proud to be supporting this initiative. The Breakfast Club provides a nourishing breakfast with lots of healthy options to give the children the best start to the day. The Breakfast Club also provides the children with a safe place to play and ensures they are ready for study when the school day begins.

At ASC Direct, we are committed to making a positive impact and one of the ways we achieve this is by supporting our local community. Collaborating with established organisations allows us to amplify their good work, enabling us to make a meaningful contribution and offer valuable assistance.

It means a great deal to know our support is helping the organisation do its best for the children in its care. Food, energy and costs for the team have all increased, and our support allows the organisation to continue to support the families and children who need the Breakfast Club.

The School Administrator confirmed, “Thanks to your very generous grant we have been able to offer an additional 10 children free Breakfast club places for the 38 weeks of the school year. These children are really benefiting from the routine of getting into school early and getting breakfast before they start learning. All of these children are from working families on low income, so this is a real help to the families as well”.

James Palfrey-Smith General Manager ASC Direct confirmed, “It’s fantastic that our monthly support is helping more children and families. The Breakfast Club and their team do all the hard work – we just help in the small way we can. We will continue to support our local community.”

You can now donate to the breakfast club yourself - with every order on the box builder you can select to donate to this initiative instead of receiving packing tape.

ASC Direct are committed to ongoing sustainability through local community support, achieving ISO 14001, planting trees with One Tree Planted and helping customers phase out single use plastic where appropriate.

How to get involved

1. Ask your team

• Often members of your team will be involved with or have links to local groups or projects and many will welcome external support.

2. Approach your local council

• Your local council will often be aware of initiatives happening locally and either be able to suggest projects or will know how to find them.

3. Check local press and social media

• Often local charities and organisations will use local newspapers and magazines along with social media to promote their activities, events and fundraising efforts. 

James Palfrey-Smith is the General Manager at ASC Direct with extensive experience in both operations and sales. James is passionate about solving packaging problems, delivering fast customer support, and building lasting relationships. Outside of work, he enjoys outdoor activities like hiking and skiing. A fan of real ale and business podcasts, he continuously seeks personal and professional growth. 

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